A collection of short-form content I’ve created for social media, including campaign cutdowns, paid ads, product highlights, and talking-head videos.
My goal is to always make content feel natural to the platform, while still staying true to the brand’s goals and expectations.
Short Form Video
Products
Short-form product content built to highlight key features, details, and use cases in a way that feels natural to social.
Focused on making the product clear, engaging, and easy to understand within seconds.
Role: Creative Director / Producer / Editor
Creative Direction • Production • Editing • Social Strategy
Platforms: Instagram & TikTok
Paid Social / Advertisement
Paid social creative designed to grab attention quickly and turn product stories into action.
Built for performance while still feeling native to the platform and true to the brand.
Role: Creative Director / Producer / Editor
Creative Direction • Production • Editing • Social Strategy
Platforms: Instagram & TikTok
Brand Voice
Personality-led content designed to feel natural, engaging, and native to social.
Built around people, conversation, and authentic on-camera delivery.
Role: Creative Director / Producer / Editor
Creative Direction • Production • Editing • Social Strategy
Platforms: Instagram & TikTok
Campaign Extensions
A collection of short-form content built around larger campaigns, from behind-the-scenes moments and cutdowns to repurposed ads and social-first edits.
Designed to extend the life of each campaign across platforms and keep the creative working beyond the hero asset.
Role: Creative Director / Producer / Editor
Creative Direction • Production • Editing • Social Strategy
Platforms: Instagram & TikTok